Search Engine Optimisation

What Is Meant By Search Engine Optimisation?

Search Engine Optimisation or SEO is the process of using techniques that are favourable by search engines to encourage them to rank a website or specific web page higher in their display of search results. This is done to increase the amount of web visitors from search engines as well as the quality of visitors. SEO is the practice of improving traffic that isn’t paid for by ads and isn’t the result of people typing in your website’s URL directly. 

Search Engine Optimisation

Is SEO Easy?

You may have heard that SEO is easy and we’re hear to say that although the basics of SEO can be learnt and done at home in a fairly short amount of time, making any substantial headway takes a lot of time and advanced knowledge that is constantly changing. The right thing to do one month could be the wrong thing the next. Google is constantly changing and updating it’s algorithm to give the best search results and keeping up with this is a full time job. You get out of SEO what you put in so if you dabble with a few changes here and there you cant expect to see any national level changes and if you’re keywords are particularly difficult you most likely wont see any changes at all. 

How Do You Do SEO For A Website?

SEO can be broken down into a key sections. We’ll describe some of those and a few of the things that they involve. This will help you understand just how much goes into getting your website or web page up the rankings. 

On Page SEO

On page SEO is what you can do to an individual webpage to improve traffic and get more relevant traffic from search engines. On page SEO involves both the content of the page and the html source code of the page and how they can be optimised to show the right content to the right people. Some of the techniques used are the following:

  • Keyword Research
  • Optimising existing content to make search engines happy (SEO Friendly)
  • Creating new SEO Friendly content
  • Improving technical SEO aspects such as page loading speed, SSL Certificates, Caches and Optimising images by converting them into the latest web friendly image formats
  • Improving user-experience, time on website and bounce rate

Off Page SEO

Off page SEO is what you as an individual or others can do externally from your website in order to help raise the rankings in search engine results of your website or webpage. Some of the techniques used are the following:

  • Link Building (Other websites linking to your website or webpage)
  • Social Media Marketing
  • Guest blogging
  • Receiving online brand mentions (whether linked or not linked) 

Technical SEO

Technical SEO is what you as an individual or others can do to your website or server to optimise how the search engines can crawl your website and index the results. This like the other aspects of SEO can help improve rankings. Some of the techniques used are the following:

  • Make sure website is completely mobile friendly
  • Identify and fix crawl errors (These are errors identified by the search engines trying to scan and read your website)
  • Find and fix broken links
  • Other page speed improvements such as updating, upgrading or changing server infrastructure. 
  • Using tools search as Google Search Console, Google Analytics and others to see where other improvements can be made.
How fast does SEO work?

How Fast Does SEO Work?

People will tell you all sorts of answers for this but the generally accepted answer is from around 6 months, this is when you should start seeing some results. The way SEO works is that it improves over time if you are doing correctly. So you might see results after 6 months but they aren’t going to be anywhere near as effective as the results you will see after 12 months. SEO ages like a good cheese.

How Much Does SEO Cost?

We’d love to be able to give you a fixed price but that’s just not how SEO works. When you ask this question, the answer should almost always be something along the lines of “That depends”. There are many things to factor in when working out costing, your competition, how hard is your keyword to rank, how many keywords you want to rank, what stage is your SEO already at. The list goes on. For the sake of giving a ballpark number, most companies pay between €1000 and €7000 per month. This can be a bargain when you can lower the amount of ad spend due to gaining organic unpaid traffic. Without speaking to you about your needs we have no way of knowing how much we recommend you spend on your SEO package so the best thing to do is use the contact form below and one of our team will contact you as soon as possible.

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